The Walt Disney Company: The Early Years

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Case Details:

Case Code : BSTA125
Case Length : 14 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : California
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Eisner's Initial Years

Eisner's early career was in the programming department of CBS, a television studio. He slowly rose to become the assistant to national programming director at ABC and then director of program development, east coast in 1968-71. Eventually he became the president and chief operating officer of Paramount Pictures, owner of CBS (1976-84)...

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Katzenberg Leaves

The biggest reason for Disney's success during the late 80s and early 90s had been animation more than anything else. Beginning with The Little Mermaid, which became a huge hit, Disney churned out a series of blockbusters.

Following The Little Mermaid came The Beauty And The Beast (1991), which was made for $25 million and went on to gross about $380 million worldwide...

Looking Forward

By the mid-90s, Disney's box-office performance had slowed down. Katzenberg's lawsuit was proving to be a thorn in Eisner's flesh. Animation suffered from talent loss as along with Katzenberg many animators had left to join DreamWorks...

Exhibits

Exhibit 1: Disney - Revenues (1990 - 1995)
Exhibit 2: Timeline (1901-1993)
Exhibit 3: Disney - Financial Highlights (1995)
Exhibit 4: Disney - Consolidated Statement of Income (1995)
Exhibit 5: Disney - Consolidated Balance Sheet (1995)

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